1. Ad exchanges are often confused with ad networks. Both exist in the space between ad sellers (publishers) and ad buyers (marketers and their agencies), but the two are quite distinct. Ad networks ...

Identifying users across a multitude of ad exchanges has become critical to the success of campaigns run by advertisers, agencies and ad networks. London-based tag management firm, TagMan, is helping ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

The rumor mill is a-rollin', and word on the street is that Mobclix, a mobile ad exchange network, is being pursued. According to unnamed sources, Mobclix is in advanced discussions to be acquired by ...