Instagram is introducing a new way for creators to work with brands to make money by recommending products. On Thursday, Meta introduced an addition to its Partnership Ads called Testimonials, which ...

As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.

With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads feature with “Testimonials” – a way for creators to ...

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements and ad revenue across its platforms. According to intelligence firm Sensor ...

Meta will soon show ads and other content to users based on their interactions with the company's digital assistant and other products powered by artificial intelligence. The company said its AI ...

Instagram ads impersonating financial institutions like Bank of Montreal (BMO) and EQ Bank (Equitable Bank) are being used to target Canadian consumers with phishing scams and investment fraud. Some ...