Don't miss a MarketingProfs podcast, subscribe to our free newsletter! One of those taking the plunge is software giant Adobe. I invited Rani Mani, head of social influencer enablement at Adobe, to ...

In the ‘pivot to digital’, more financial institutions than ever were seeking education, expertise, and guidance around digital transformation, making it critical for Fenergo to demonstrate its value, ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...