Molson Coors’ alcohol-free beer brand Peroni 0.0% is putting Formula 1 racing at the center of a new marketing push that includes a partnership with racing team Scuderia Ferrari and a presence at the ...

The use of alcohol as a fuel in race cars, specifically Open Wheel and in some closed wheel cars, has been a standard for many years. What most of us don't realize is why? When comparing alcohol to ...

Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect to an ...