WHITE PLAINS, N.Y. -- Amstel Light today unveiled its new "Savor Complexity" campaign, which aims to highlight the surprising complexity of simple items such as hamburgers, dart boards, umbrellas and ...

BOSTON (CBS) - Among all the alcohol on the Boston Bruins $156,000 Foxwoods bar bill a few weeks ago, there is one bottle of beer that is getting the attention now. Buried underneath a $100,000 bottle ...

Amstel Light's new ad campaign, "Savor Complexity," highlights the complexities of simple items. Consumers are encouraged to consider and appreciate things such as the burger, pigeon, dartboard, ...

In an effort to grasp some of the luxury light beer market share, Amstel Light has launched a complete re-branding campaign touting the slogan "Amstel Light. Live Tastefully." The packaging will be ...

The campaign highlights the surprising complexities of simple items such as the burger, pigeon, dart board, umbrella and ping pong, encouraging consumers to consider and appreciate the intricacies of ...

Can Phil Mickelson rejuvenate Amstel Light? That’s the hope for both the beer brand and the golfer now that the two have entered into a “true business partnership,” per parent company Heineken.

Remember that infamous night of partying the Boston Bruins enjoyed at Club Shrine at Foxwoods Casino two weekends ago? You know, the one where they racked up a $156,000 bar tab and drank out of a $100 ...

The Spot:A man shouts in Dutch (subtitles indicate he’s saying, “Ladies and gentlemen, let’s begin!”), and we see several quick-cut scenes of life in Amsterdam. Canals, canal houses, well-dressed ...

WHITE PLAINS, N.Y. — Amstel Light has launched its latest advertising campaign that encourages consumers to consider and appreciate the intricacies of their everyday lives. The "Savor Complexity" ...