Imagine making a crucial decision only to realize later that your choice was heavily influenced by the first piece of information you encountered. This cognitive bias, known as the anchoring effect, ...

Discover how anchoring impacts financial decisions and investing. Learn key concepts and examples of this behavioral finance term.

"Anchoring bias" is a cognitive bias whereby humans unconsciously rely on an initial number or piece of information when making future decisions. It's a type of mental shortcut that may have negative ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We all know that marketing is about persuasion. And what better way to persuade someone to ...

The function of the anchor on a ship is to keep the vessel from sailing away. But in the case of the ‘anchoring effect’, it keeps the mind from sailing towards different starting points for the ...

Research looks at how experiencing rudeness amplifies anchoring bias including in doctors' decision-making. Have you ever been cut off in traffic by another driver, leaving you still seething miles ...