Your car knows you’re hungry—the aim plan to put sponsored ads on your car’s infotainment screen, giving automakers a ...
Automakers are largely sitting on the advertising sidelines during this year's Super Bowl amid broader uncertainty in the U.S ...
Automotive Advertising Associates celebrates 11 years of US-made custom license plate frames & tire covers, maintaining domestic manufacturing in Florida COOPER CITY, FL, UNITED STATES, January 27, ...
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How digital advertising is changing automotive consumer behavior
Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...
A coalition of executives involved in streaming media, data and advertising technology has formed the Automotive Streaming Council, a new alliance created to establish guidelines, uphold ethical ...
Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...
As U.S. new-vehicle sales decline 2.4%, automotive advertising agency Willowood Ventures delivers 300+ dealerships ...
Sibling publications Automotive News and Ad Age are teaming up to uncover the auto industry's most innovative, strategic, creative and effective marketing work. The Global Automotive Marketing Awards ...
Cost efficiency: Transactions on blockchain can be executed for less than a penny, much lower than traditional digital or physical advertising methods. Direct engagement: Notifications are sent ...
According to the dentsu–e4m report, as digital’s share of automotive ad budgets rises from 37% to 44%, the sector is ...
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