Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

On the branded side of things, Sun’s skin cancer offerings include Odomzo for basal cell carcinoma and Unloxcyt, an ...

CFO Mandy Fields discusses the strategy finance and marketing use to help the brand reach new shoppers.

As Super Bowl LX aired on Feb. 8, it’s clear the ad game has become a new playground for health care and pharmaceutical brands. This year, with spots from Hims & Hers, Ro, Novartis, Boehringer ...

In lieu of a Super Bowl ad this year, Pfizer has unveiled a year-long cancer campaign that aims to encourage screening.

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...