“I was never a customer, because his shoes were so far out of my price range,” says Melani. “But my idea with this product was to be able to offer his shoes at my price point—the John Lobb, Edward ...

Melani wanted to take his freshly-restored 911 to Porsche meet-ups and reunions, but still wanted to be an ambassador for his own company. But bespoke Italian monk straps didn’t fit into the world of ...