The easiest way to generate video ads and launch them on CTV in less than 2 minutes. LOS ANGELES, CA, UNITED STATES, July 29, 2024 /EINPresswire.com/ -- Thinking ...

YouTube, competing for TV ad dollars with TV companies that are shifting to streaming, announced that it is bringing 30-second commercials that can’t be skipped to YouTube Select on connected TV. The ...

Since its launch in 2023, Teads has had more than 4,000 CTV HomeScreen campaigns successfully activated. HomeScreen inventory reaches more than 500 million unique devices, and campaigns have been run ...

The IAB Tech Lab this morning released a new version of its OpenRTB standards and specification, including features it says will enable the “seamless buying of connected TV (CTV) inventory.” The specs ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...