Marketing to other business owners can be somewhat of a challenge. Their needs are different from those of private consumers, so your approach should be tailored as well. Since B2B is a specialised ...

This article examines the evolution of B2B events, specifically trade fairs, into experiential hubs, using CIFF as a case study.

The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

Yearly or even longer-term marketing plans have lost their value amidst the constant waves of change we are experiencing today. As a B2B leader, whether you’re in a marketing or sales or business ...

Not all marketing approaches are created equally. Marketing to consumers requires appealing to their emotions and offering solutions to common pain points. They like simple messaging that highlights ...