Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...

Now that the enterprise has familiarized itself with ChatGPT, Claude, Gemini, and other Generative AI platforms (GenAI), its logical offspring, Agentic AI, has emerged to drive a more significant ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...

There are two types of customers: those who buy and those who keep coming back. Success in ecommerce, and retail in general, depends on the latter. For VCs backing ecommerce upstarts, exponential ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Incorporating travel insurance into the booking path can offer a deeper understanding of each individual journey. This gives brands the opportunity to create more personalized approaches, potentially ...

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...