Pharma ads during regular season NFL games in 2025-2026 were 104% more effective than average pharma ads on prime-time broadcast and cable.

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same question: Do consumers remember seeing your ad?

Google has broken five of the top 10 most effective TV ads featuring websites YTD, according to Ace Metrix. Its most effective ad, “Dear Sophie,” which promoted Google Chrome by portraying a little girl’s life through the eyes of her father using a ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. These standout ads were most likely to generate consumer engagement like branded ...

EDO’s outcomes data shows live sports ads prompt more immediate consumer action than primetime TV. Here’s what that means for 2026 planning. The Super Bowl still sets the reference point for live sports advertising,

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes campaign has apparently achieved the highest ever score for outdoor advertising (5.9 stars) on System1's "creative effectiveness platform".

Taboola study with Columbia, Harvard, TUM, and Carnegie Mellon finds AI-generated ads match human ads in engagement, with higher click-through rates.

First impressions matter — especially when you’re trying to sell something. How someone views your business, interprets your message or desires your product all play a big role in how likely they are to become a customer. Often, the first time a ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like Google’s Gemini can produce high-quality ad copy in minutes.

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this two-part Working Webinar Series. LinkedIn is used by ...