Controversy over the sociologist Alice Goffman’s On the Run, a study of young people on the margins of society, has put ethnography on trial. Lost in the accusations and rebuttals, I fear, is the ...

Ethnography is a term that originated in anthropology and refers to the systematic study of people and cultures by spending time living with them. By capturing detailed observations to understand how ...

Replication controversies have plagued the social sciences in recent years. But one research method is uniquely difficult to verify: ethnography. Ethnographers, who often work in sociology and ...

At the heart of ethnographic research is observation. Ethnographers watch how people interact with people, places, and things. It’s anti-lab science. There are rarely white coats and almost never ...

Redmond, WA – Ethnography, a form of applied anthropology, sounds way too fuzzy and foreign to turn the heads of corporate types. Certainly, in the past, it has been something of an oddity; the only ...

Few have not experienced the uncomfortable experience of circling city blocks for a parking space. Researchers at Xerox have designed algorithms and implemented dynamic parking systems in Los Angeles ...

The process, often referred to as ethnography, can result in breakthroughs for brands, offering an insight into what people are really like, rather than what they want researchers to think they are ...