A TikTok video has sparked viral conversation about makeup trends across the generations, prompting experts to weigh in. When Jennifer Latch's daughter said that eyeshadow is a "Gen Z and millennial ...

2016-era glam is back on IG and we’re here for it.

Of all four major fashion week cities, Milan most consistently delivers when it comes to beauty street style. Show-goers always seem to understand the assignment and arrive not only dressed to the ...

Bridgerton star Yerin Ha used a $20 primer while filming, offering a fresh perspective on affordable makeup and modern celebrity makeup style.