Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...

The Ford Atlas Concept is living proof that you can’t judge a book, or a truck, by its cover. While the outside of the Atlas looks fairly normal for a truck, it’s the innovations that are under the ...

In Greek mythology, Atlas was burdened with carrying the weight of the world on his shoulders. In the Ford product line, that task goes to its F-150 pickup, which sells in higher volumes (and likely ...

Ford’s Atlas concept doesn’t reek of being too futuristic or “out there,” and it’s a look into the features and style of Ford’s next-generation of pickup trucks. Many useful features appear on the ...

DETROIT, Jan. 15, 2013 – Ford today unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks. “The Ford Atlas ...

The Ford F150 is a hugely important vehicle to the automaker as one of its most popular and bestselling vehicles. Ford is showing off a new concept vehicle called the Atlas Concept that the automaker ...

With the Ford Atlas Concept vehicle, the company delivers a showcase of technologies and capabilities that'll be ready for the next generation of on and off-road drivers. We've gotten the opportunity ...

I grew up in rural northeastern Wisconsin where pickup trucks were (and still are) a common part of the landscape. From farms to small businesses, and downtowns to construction sites, trucks were ...

If you woke up from a bender in Ford's press event this morning, you'd have seen a large scaffold full of buff men in construction outfits spraying showers of welding sparks and pounding large hammers ...

Dispelling rumors, Ford group vice president for development Raj Nair confirms that the Atlas concept isn't made of aluminum or magnesium -- only the hood, like on current F-150s, is aluminum, and the ...

If you work at GM's truck division, we're willing to bet your day is ruined. After all, Detroit was supposed to be all about the Corvette and your new trucks while all Ford had to display at this year ...