Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong ...

Microsoft is testing free, ad-supported Xbox Cloud Gaming for Insiders, letting them stream owned games for one hour sessions ...

Xbox has announced it is kicking off a limited test with Xbox Insiders for ad-supported, free game streaming with select ...

Whomever is in charge of idiomatic statements really needs to amend the old “death and taxes” cliché to add another inevitable outcome: ads. Xbox is the latest provider of streaming services to test ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Gaming is rapidly becoming a much more expensive hobby than it used to be, especially on the hardware front. Microsoft could be looking to reduce overall costs for gamers later this year through its ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

The latest chapter in the Bill & Coin franchise has been released by the iGaming aggregator and supplier Relax Gaming, with Bill & Coin 2 Dream Drop being the latest to come from the brand, This is ...