Store-brand products are known to be cheaper, but sometimes, they're also better. These generic items have higher ratings than their name-brand counterparts.

From flour to salad dressing, find out which name-brand products our editors swear by when shopping.

Add Yahoo as a preferred source to see more of our stories on Google. Famous brand name foods - Noderog/Getty Images When you're standing in the grocery store looking at an array of oat cereal, you'll ...

Generic store brand groceries can increasingly be found in the pantries, fridges, and freezers of Americans across all income groups. Once designed to communicate value and affordability, a new ...

Generic brands, sometimes referred to as “private label” or “store brands,” are increasingly popular today as shoppers face rising food prices in grocery stores. Some consumers believe these brands to ...

Shopping for generic brands can help you save money at the supermarket. Our editors always buy the generic-brand versions of products like lactose-free milk, canned beans and pasta. Our editors also ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Every trip to the grocery store feels like a test of loyalty. Do you reach for that familiar box with its bright logo and ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Melissa Noble Every time Melissa publishes a story, you’ll get an alert straight to your inbox!

As planning for Thanksgiving gets underway, budget-conscious shoppers who buy store brands can expect to shell out more for their holiday spread, according to a new report by the Wells Fargo Agri-Food ...