If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

FILE - A Google sign is displayed at the company's office in San Francisco, April 12, 2023. (AP Photo/Jeff Chiu, File) (Jeff Chiu, Copyright 2023 The Associated Press ...

Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail ...

It’s about to get a whole lot easier to find the prices of goods and services through Google. The search giant is launching a change to its ads to show prices for services straight from search — ...

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ...