What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

Opinions expressed by Entrepreneur contributors are their own. If you have ever sat in a business meeting and watched a group coalesce around a false premise or a bad decision, you might be interested ...

Harvard Law School professor Cass Sunstein's new book “Conformity: The Power of Social Influence” clearly and thoughtfully lays out the familiar case for dissent. Conformity is dangerous, Sunstein ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...