Picture an apple, any apple. As long as you don’t have aphantasia—the inability to visualize things in your mind’s eye—this suggestion triggers brain activity that’s surprisingly similar to what ...

A new study shows a bonobo can track pretend juice and grapes, suggesting apes also have imagination, not only humans.

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. A new study zooms in on the ...

The more vividly a person imagines something, the more likely it is that they believe it's real, finds a new study by University College London researchers. The research, published in Nature ...

Areas of the brain that help a person differentiate between what is real and what is imaginary have been uncovered in a new study led by UCL researchers. The research, published in Neuron, found that ...

Almost a decade ago, Chongxi Lai, then a graduate student at the Howard Hughes Medical Institute’s Janelia Research Campus, was puzzled by a nagging question: Are animals capable of imagination? “I ...