In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...

Reliance-Disney entity shifts focus on revenue as IPL starts Ambani-led venture lures advertisers, compares itself to YouTube Reliance stops free IPL streaming in strategy shift Brain mapping results ...

JioCinema, a Viacom18 entity, is shaking up the digital advertising game by luring small and medium businesses (SMBs) away from giants like Google and Meta with enticingly affordable IPL advertising ...

As the IPL moves closer to the 2026 season, mobile advertising is no longer trying to justify its presence alongside ...

BENGALURU (Reuters) - After striking an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is targeting small businesses and promoting unconventional neuroscience studies to ...

The Indian Premier League (IPL) is not just another cricket tournament. The India equivalent of the US Super Bowl has, over its 18 years, also seen marketers launch new brands and dazzling advertising ...

Base Live rates stay flat at Rs 18 lakh per 10 seconds (SD+HD), but HD-only Live climbs 20% to Rs 7.2 lakh and CTL-2 jumps 25 ...

BENGALURU (Reuters) - After striking an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is targeting small businesses and promoting unconventional neuroscience studies to ...