When did John Lewis’s Christmas advert start to feel like a festive tradition? Maybe it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads until ...

There’s not a penguin in sight in John Lewis’s Christmas advert for 2015. The Man on the Moon is a fairytale about a little girl called Lily, who makes friends with a man who lives on the moon. Lily ...

For many, the release of the highly-anticipated John Lewis Christmas advert marks the official beginning of the festive season. This hotly anticipated moment has become a festive touchpoint, ...

Although Christmas is still 52 days away, that doesn't mean it's too early for the festive season to begin. In the UK, Christmas doesn't officially start until John Lewis unveils an advert that has ...

The release of the John Lewis Christmas advert is a monumental event in the British calendar. In the years gone by, the retailer has managed to make its customers sob and laugh over their festive ads ...

You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon ...