LEGO has officially entered the Pokémon universe. After years of wishing and hoping by fans, LEGO just unveiled its ...

Lego and The Pokémon Company unveiled their first-ever Lego Pokémon building sets. The initial lineup includes Pikachu, Eevee, Venusaur, Charizard and Blastoise. Sets are available for pre-order now, ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

When people talk about CES, they’re usually talking about the future — not toys. CES (short for the Consumer Electronics Show) is where tech companies go to unveil their next big ideas, from ...

It's a life-size World Cup soccer trophy — made of 2,842 Lego bricks. Lego teamed up with FIFA on Wednesday to announce the product that will launch the classic Danish toy brand’s first World Cup ...

WASHINGTON — Lego bricks, the iconic toy, are about to get an upgrade. The Lego Group announced this week that its new line of "Smart Bricks" would begin rolling out on March 1. But what is a Smart ...