Snap launched Lens Studio in 2017, enabling Snapchat creators to make AR lenses for the app. Since Lens Studio launched, many studios have focused their businesses on developing AR lenses. These AR ...

Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI ...

Snapchat celebrated its sixth Lens Fest today and shared a new version of the Lens Studio with more capabilities for developers. The Lens Studio 5.0 Beta loads faster and features Gen AI. Today, Snap ...

Snapchat is preparing to ship and release its long-awaited augmented reality glasses, Specs, in 2026.

Snapchat is launching a new Lens that lets users create and edit images using a text-to-image AI generator, the company told TechCrunch exclusively. The new “Imagine Lens” is available to Snapchat+ ...

Snapchat’s upcoming on-device AI model could transform your background — and your clothing — in real time. Snapchat’s upcoming on-device AI model could transform your background — and your clothing — ...

Snapchat is revolutionizing augmented reality with its introduction of ray tracing technology to the AR Lens Studio for developers. The technology allows for realistic renderings of light and shine on ...