Virtually all nonprofits would agree that the ability to offer customized messages to different groups of supporters is essential in today’s competitive fundraising environment. Treating all ...

Opinions expressed by Entrepreneur contributors are their own. Getting to know your customers–what they care about and what motivates them–is a powerful first step toward getting great results from ...

It’s not enough to have an email address. Email marketers also need information like geography, age, gender. Here are nine ways to slice your email database for better segmentation.

More emails are being sent today than ever before: The number sent and received is projected to reach 376.4 billion by 2025. For that reason, it's now more complicated for senders to reach their ...