Google now auto-selects photos for Local Services Ads. Image selection may impact ad ranking and engagement. Advertisers should upload 3-5 high-quality, original photos. Google introduces AI photo ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

BIA Advisory Services’ newly published 2024 US Local Advertising Forecast anticipates a robust year for local advertising, with projected total revenues hitting $175.6 billion. This surge of 8.6% over ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

As the 2023 upfront approaches, NBCU is offering media buyers a platform to buy ads around the world ... or in a single local market. By Alex Weprin Senior Editor At a moment when the advertising ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Proximity matters less for local service ads ranking. Service area alignment is now a more crucial factor. Businesses must define and honor true service boundaries. Google states proximity to the ...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...

The latest Local Ad Buyers Survey from Borrell Associates highlights a pivotal moment for radio in the advertising landscape. While radio scraps with other media for revenue, it has some of the ...