Prediction markets Kalshi and Polymarket are offering trades on which companies will air Super Bowl ads, prompting concerns ...
In the lead up to Super Bowl 60, prediction market platforms have started offering contracts on which companies will run ads ...
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage ...
Google has updated its U.S. advertising policy to allow prediction market advertising only from federally regulated firms, drawing a clear line between event contracts and binary options, which remain ...