Using a simple 'thermometer scale survey' to measure public attitudes towards people with autism could help improve public understanding and acceptance, say researchers. In a new study, published in ...

Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...

Oskari Lahtinen, Senior Researcher at the INVEST Research Flagship Center at the University of Turku in Finland, has developed validated tools for studying "woke" attitudes on both the political left ...

Kevin Morrell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

It takes a lot to succeed with ambitious goals. Among other things, we need passion and belief that we will succeed, and we usually need support from others. However, we also need to have the right ...

Efforts to combat ageism typically focus on negative attitudes toward members of an out-group. Changing attitudes also requires assessment and enhancement of positive attitudes. This study examined ...

Balancing scarce resources with the critical needs of those we serve through nonprofit organizations can drive formal research initiatives to the bottom of budget proprieties. It may feel wasteful to ...

The failure of so many polls to predict the outcomes and margins of the last two presidential elections underscores the maddening challenge faced by social scientists who try to predict actual ...