New app downloads reached 136 billion in 2024 despite a slight year-over-year (YoY) decline of 1%. That's according to Sensor Tower's State of Mobile 2025 report, which also shows that in-app purchase ...
Sephora (at 3.9 seconds per download) and Walmart (4.1 seconds per download) have the fastest download times, according to a study of 15 retail apps from mobile content delivery network PacketZoom.
Outraged users say the move is the latest step in the platform's "enshittification" downturn, but the brand disagrees.