I remember when Staples came out with the “Easy Button” campaign; brilliant. Who doesn’t want easy? Everyone wanted an “Easy Button” to put on their desk in their office. Of course, it was just a joke ...

Staples, with help from IBM's Watson and Vonage, moves the Easy Button from concept to reality by connecting its new model directly to its order-entry system. “That was easy” is the iconic tagline of ...

Next-generation cognitive-enabled solution enters Alpha and Beta testing for Staples Business Advantage customers FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples (NASDAQ: SPLS) announced today that it has ...

FRAMINGHAM, Mass.--(BUSINESS WIRE)--In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the ...

As buttons go, there are few as well-known as Staples’ “Easy Button” — a bright, Staples-red button that was featured in a series of ad campaigns beginning in 2005. The ads were so popular that ...