It's been 15 years since a particular concept of behavioral science went mainstream. "Nudge theory", the notion that our behavior can be successfully influenced through "soft" interventions, has ...

Imagine removing a branch of the U.S. government, say the Supreme Court. What are the myriad ways that such an upheaval might reshape people’s lives? Policy makers and researchers probably would want ...

As countries worldwide respond to the coronavirus pandemic by locking down borders, shutting schools, banning large gatherings and quarantining travellers, the United Kingdom’s government has just ...

We know that parenting successful kids usually starts with chores. What the parenting books don't tell you is how to get kids to do chores without losing your voice from asking them over and over ...

You want to eat healthier, but can’t stop reaching for junk food every time you’re hungry. You want your kids to fold and put away their clothes, but you’re sick of asking—and reminding—them 27 times ...

Did you know that small changes "nudges" in the environment can influence safer decisions and promote positive behavior? This theory is a concept in behavioral science that proposes subtle, indirect ...

Ever found yourself wondering why workers have absent minded accidents? It turns out our brains are engineered to optimize efficiency and respond swiftly. Most of our decisions aren't the result of ...