When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

Eos builds on last year's Super Bowl debut while maintaining its 'challenger mindset.' ...

Photo Credit: Kevin Mazur/Getty Images for The Recording Academy Beyonce‘s fans — or Beyhive— may not be happy with her new perfume advertisement as they reacted negatively and dropped critical ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

There’s a very specific formula to creating a successful perfume ad, but it often leaves the category open to ridicule. Enter creative agency Taylor Herring, for client Samsung Electronics. It ...

ET is exclusively premiering her brand new commercial for her latest fragrance, Private Show – and the sultry 60-second spot features a lengthy first listen of her new tune of the same name (in the ...

Perfume ads are not like other ads. It is uniquely difficult to advertise an olfactory product via a visual medium, and this leads to some unusual outcomes. A game that my loved ones and I like to ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

Semichem has turned a bus shelter in Glasgow into a perfume ad for Tulisa’s new fragrance, TFB (The Female Boss). Until 9 December 2012, the ad on Hope Street will spray the scent into the air, with ...