Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS ...

Short Message Service (SMS) has been a staple of text messaging since the flip phone, but it may be time to let it evolve. SMS was created in 1992, back when cellphones could be mistaken for bricks.

SMS marketing has had a bit of a resurgence of late, and for good reason: it works. And far better than some other trendy ...

The first SMS was sent in 1992, when an engineer of an IT service company based in the U.K. sent it to his colleague to wish him a Merry Christmas. One year later, Finnish company Nokia released the ...