Small Business Saturday is an annual shopping day that encourages consumers to support local businesses on the Saturday after Thanksgiving. NBC’s Brian Cheung joins Saturday TODAY to share tips for ...

Small Business Saturday (November 29, 2025) has become more than a single shopping day — it’s a chance for retailers and restaurateurs to connect with customers who value supporting their community.

Small Business Saturday encourages shoppers to support local and up-and-coming retailers. Deals are available across various categories, including beauty, fashion, and home goods. Many small ...

As the holiday season begins, Main Streets across America are coming alive with lights, decorations, and the energy of small businesses preparing for one of the most important shopping weekends of the ...

Shoe Fly outlet manager Melanie Warrender sets up leather goods in the recently expanded store. Mirror photo by Patrick Waksmunski Locally owned small businesses are in the spotlight this weekend ...

This holiday season, will you shop at one of the 33.2 million small businesses that make up 99% of all businesses in the U.S? Up and down rural main streets in rural America, shopkeepers are readying ...