Starting June 17, Google Ads will change how it optimizes offline conversions (e.g., store visits, sales) across Performance Max (PMax), Omnichannel Goals, and Smart Campaigns. The focus is to ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Google Ads Editor just got a major upgrade. The 2025 release of version 2.11 introduces smarter automation, better visibility, and tighter controls for advertisers managing large-scale accounts. The ...

Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The issue isn’t that automation makes mistakes. It’s ...

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for ...