Recently, I holed up indoors with my family watching old sci fi movies, including The Puppet Masters, a story about alien blobs that sit on people's backs and wire themselves into human nervous ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

But as a researcher of language, I couldn't quite get why it was obvious that the subliminal message wouldn't work. On the face of it, subliminally associating the word RATS with Democrats might seem ...