I tried Swatch's new AI-DADA customisation tool, where a prompt is all it takes to craft what's ultimately a very affordable ...

Swatch Group has patented a variable-geometry timepiece display mechanism with resilient hands and flexible strips. The mechanism includes drive pipes, drivers, and stressors to vary the position of ...

With Swatch’s teaser and everything we know about the MoonSwatch, there’s little ambiguity about the direction this collaboration will take. The images on the Swatch site and social media show a ...

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s not entirely off the table. It was called Swatch x You, and it let you ...

Europe is home to some of the world’s most iconic companies. Many started small to quell a single person’s curiosity before exploding into a global phenomenon. As a new resident, stories of big, ...

The Swatch AI-Dada tool is finally available in more markets, including the UK.