Lee Aho of Perform[cb] explains down-funnel signals, keyword conquesting, rewarded placements, and pilot frameworks.

B3, an open gaming ecosystem built by Coinbase veterans, has partnered with Chris DeWolfe’s startup Reach Labs to deploy a user acquisition (UA) platform. B3’s Layer 3 blockchain platform harnesses ...

Traditional ad platforms are becoming saturated. OEM brands offers new, more targeted ways to reach users. Xiaomi, Samsung, OPPO, vivo, Huawei, etc. offer more precise targeting. Download the AVOW ...

TORONTO, May 8, 2025 /PRNewswire/ -- Zoomd Technologies Ltd. (TSX.V: ZOMD), a global powerhouse in mobile-first performance marketing, is proud to announce its sponsorship and participation at MAU ...

Aethir, a provider of decentralized cloud gaming infrastructure, has been featured in a newly released case study by SuperScale, a global expert in gaming user acquisition. The study provides an ...

Web3 platforms face rising acquisition costs and low user retention due to reliance on airdrops and shallow engagement strategies. Klink builds an infrastructure layer coordinating user activity and ...

adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game advertisers. With the growing demand for effective and impactful marketing ...

What’s it like managing user acquisition for a consumer-facing investment and financial planning app during an ongoing trade war? A little tricky. Markets are turbulent, trade policies are ...

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Turborilla’s Mad Skills Motocross and Mad Skills BMX franchises have surpassed 200m downloads worldwide. Metica led the funding through Metica Fuel, a performance-linked user acquisition financing ...