YouTube now captures the most valuable attention in media, but most brands lack a true YouTube strategy. Here’s how to win ...

YouTube made up nearly 10% of all viewership on connected and traditional TVs in the U.S. in May, according to Nielsen. Netflix ranked second, claiming 7.6% of viewership. "We're not talking about ...

The app said in opening statements that it was more of an entertainment platform. The lawsuit claims social media companies ...

It’s been almost 20 years since the founding of Alphabet’s YouTube, and Hollywood still doesn’t really know what to do with it. YouTube, which effectively invented user-generated content, claims a ...

YouTube terminated several right-wing channels linked to accusations made by federal authorities who allege the right-wing media company that owned the channels was being bankrolled by the Russian ...

The two giant video companies have far different strategies, but the same goal: controlling your TV set. By John Koblin For many years, Netflix executives bristled at the notion that the company ...

Litigating which company has won the so-called “streaming wars” has been a popular parlor game for media observers for some time. Nowadays, most will agree that Netflix has emerged victorious when ...

Twenty years since launching, YouTube would likely be worth as much as $550 billion as a stand-alone business, according to analysts at MoffettNathanson. YouTube is on track to be the biggest media ...

More than one in four (28%) UK social media users say they use YouTube more than they did a year ago, according to YouGov’s annual media consumption report. YouTube saw the biggest increase in use ...