In recent years, Meta has transformed its proposition to advertisers through AI-driven automation, leading its advertising ...

"The company's AI-driven automation is transforming how brands connect with audiences, driving rapid growth in advertising ...

It looks at how Google search is being disrupted by social and retail platforms as well as the growing influence of artificial intelligence (AI), and finally, the developments within the retail media ...

An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher ...

The WARC 2025 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories WARC has today released its 2025 Global Consumer Trends report exploring ...

NEW YORK, November 24, 2025--(BUSINESS WIRE)--Global Launch--The World Advertising Research Center (WARC) and Mutinex, the world’s leading marketing mix modeling (MMM) platform, today announced a ...

WARC is reporting that global ad spend surpassed $1 trillion for the first time in 2024, and is expected to grow by 10.7% this year to $1.08 trillion. The company said that global ad spend has more ...

WARC is in the company of other ad spending trackers, including Madison and Wall and Magna, that have in recent days shifted their growth outlooks downward in response to trade war volatility. The ...

Optimism among marketers is falling due to economic volatility, with only 54% of industry professionals believing 2026 will be better than this year, according to WARC’s annual Marketer’s Toolkit ...

AI-driven brand safety tools, growth in programmatic DOOH and the rise of sell-side curation are the key trends in the programmatic market, according to the latest report from the World Advertising ...

Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II and Pizza Hut are among the 14 winners of this year’s WARC Awards for Asian Strategy, a search for the best ...

Advertising spending for 2021 is on track to hit $771 billion, according to Warc, which also reports that this is the largest increase (23.8%) it has recorded in four decades of monitoring. Spending ...